Pay Attention to the Small Details in Home Business
March 15, 2007 by Mary Emma Allen
“Focusing on the little details is where the key to successful business and brands lies,” mentions Ron Elizondo, in his b5media Brand Curve blog post, “Marketing the small things…”
Ron is talking about any business, but this applies to home businesses, too. He emphasizes “the need to offer superb service in order to create and maintain customer loyalty.”
So to do this, you need to focus on those aspects of production and service that often seen negligible but mean so much. Ron uses examples of various businesses and the little things they can do that make an impression on the customer.
Take a look at your home business. Are their things that you can do, things you often don’t even think about, that can make a difference.
*Smile when customers enter your place of business.
*Smile when you answer the phone. This makes your voice much more pleasant.
*Answers inquiries as soon as possible whether by e-mail, phone or in person.
*Meet deadlines…or let people know before deadline if there will be a delay in anything you’re producing for them, installing, or providing. It’s very, very frustrating for customers when a business owner misses a deadline and never lets them know this will happen.
*Let your customers/clients know they’re important
In this book, Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results, you’re not advised literally to hug your customers, but to make them feel important and deserving of the best service and products you can provide.
What are the “little things” or “small details” you do for your customers?