Push & Pull Factors – Making The Jump To Start A Home Business

Lucy Martin, author of Make It Your Business: The Ultimate Business Start Up Guide For Women says

“Whatever your situation, there is likely to be a combination of ‘push’ factors (propelling you out of current jobs and situations) and ‘pull’ factors (which attract you to self employment).”

Home business is not just a cushy job. Making the jump to start your own business needs to be decided on more than a whim. Remember there are a lot of Home Biz Myths.

This comes down to your satisfaction level, motivation, opportunities, skills and practicalities. Factors which may push and pull include

Some Push Factors – Leaving Your Job

• Lack of opportunties to advance
• Loss of interest in the role



• Lessening commitment to the company and its goals
• Conflict with colleagues
• Disatisfaction with management
• Travel
• Cost of gas and running a car
• Pay
• Lack of security with contract work
• Work-life balance and lifestyle changes
• Wanting to spend more time with family
• Redundancy payout
• Job no longer exists

Some Pull Factors – Starting A Home Business

• Opportunity presents itself
• Have money behind you to take a risk with something you love
• Turning a hobby into a business
• Working from home
• Working with your life partner from home
• Pursuing a dream
• Time with the family
• Flexibility
• Financial potential of your idea
• Skills and expertise in the area
• Wanting to work part time
• A niche market to tap
• Existing network of contacts in the niche
• To do something more rewarding
• Don’t want to work for someone else
• Want to get away from office politics

Over To You

What motivated you to start your home business? If you’re thinking of starting a business, what was the catalyst that made you jump?