You may have a home business, but unless you get the word out…continually…about it, you won’t have customers/clients.  Your products will sit there, or your services will go unnoticed while you hope to earn income.
Five PR Tips for starters:

Promote continually.  One ad, one blog post, one letter to a prospect won’t cut it.  You need to get your name out there…again and again.
Check out your venue.  If you’re primarily an online business, then advertising in your local newspaper won’t do much good.  If you’re looking for a local market, check out how to reach them rather than a global market.
Try to …read more

Whether you’re involved in your craft as a home business (income producing venue) or simply for your own pleasure, media releases (traditionally called press releases) aid in promoting your products, services, workshops, book, or simply yourself.
Media releases aren’t used solely for craft businesses; they can assist you in promoting any home business you develop.  So the following information could apply to you, too.
What do media releases do for you?  Why should you use them?
Media releases…..

 Help you gain name recognition
 Let the public know when you’re exhibiting at a show.
 Announce an award or type of recognition you’ve received.
 Inform the public about new classes/workshops …read more

Kathleen (Katy) Walls, author, travel writer and publisher at Global Authors Publications (GAP), has a great tip about media releases.  No matter what we’re doing, we can use media releases (traditionally called press releases) to promote our business, products, events or ourselves.
“Media Releases generate a buzz,” says Katy. “These are short items you send to newspapers and other media telling about your book, [product or service].
There is an art to writing a release. Remember the media outlet’s reason for printing them is not the same as yours for sending them. You want the world to know about your book. The media …read more

HomeBizNotes.com
  
Writing media (press) releases contribute to getting the word out about your book, your business, your product.  They’re considered free publicity. 
Kathleen (Katy) Walls, owner of Global Authors Publications (GAP), has some good suggestions about writing and distributing effective releases:
“Media Releases generate a buzz. These are short items you send to newspapers and other media telling about your book. There is an art to writing a release. Remember the media outlet’s reason for printing them is not the same as yours for sending them.
“You want the world to know about your book. The media can care less about your book; …read more

HomeBizNotes.com
  Carolyn Howard-Johnson, known as a frugal book promotion specialist, offers six tips to help you make your media releases more effective.  Even though Carolyn’s tips focus primarily on book promotion, see how you can adapt them to your business.
Carolyn is the author of The Frugal Book Promoter, The Frugal Editor and the Great First Impression Book Proposal.
So, Just How Well Are Your Media Releases Working For You?
Guest post by Carolyn Howard-Johnson
Here are six things to do to spark up your next media release (and make it more useful to those you’re sending it to), ways that even traditionalists won’t …read more