Some may consider press or news releases a relic of the past.  But, according to Dorothy Thompson, of Pump Up Your Book Promotion PR (an online promotion service), You Can Double Your Profits With Free Press Releases.  She has some suggestions for formatting your press releases so they’re picked up by major search engines.  Dorothy also gives ideas about where you can send the news releases.
Since Dorothy is a writer, publisher, and publicist, she addresses the needs of the writer.  However, many of the techniques about writing press releases and keying them for success can be used by businesses.  She also suggests a …read more

We often think of passion in connection with Valentine’s Day.  We also can relate to this term in association with our home business, if it’s one we’re excited about.  When you have enthusiasm for what you’re doing, it almost becomes a passion…a necessary ingredient in making a success of your home business.
Ben Yoskovitz lists as #1 in his post, 10 Way to Know You’re an Entrepreneur, at Startup Spark blog: “You’re passionate.  Passion counts for a whole lot when it comes to being an entrepreneur.  Without it, you’re dead before you even start.”   
W. Clement Stone mentions in his book, The Success …read more