While We’re Talking About Harry Potter – Check Out “Beedle the Bard”
August 20, 2008 by Mary Emma Allen
While we’re on the topic of Harry Potter (see the post about Susan Gunelius and her book on the Harry Potter global phenomenon), why not take a look at a related book by J.R. Rowling? This is just another example of the expert marketing and branding that Susan mentions. Harry Potter fans are intrigued by any reference to a new book.
The Tales of Beedle the Bard by J.R. Rowling, is a book of fairy tales written to supplement the Harry Potter series. It will be published in two new editions, the Standard and Collector’s, on December 4, 2008. (However, it’s available for pre-order now at the above links.)
(Amazon images; click on them for details)
(c)2008 Mary Emma Allen