Home Business Promotion Involves “Repeats”
July 13, 2007 by Mary Emma Allen
Repeat customers, repeat clients and repeat promotion all are important to a home business, whether you operate solely on the Internet or from your home for local area consumers. Simply having a one-time customer or client or one promotion won’t keep your business going.
In the world of print advertising, a one time ad in one publication may be seen by several people. But the repetition of seeing your name out there in more than one ad or promotion will more likely fix it in numerous customers’ and potential customers’ minds. Then when they need your particular product or service, your business will come to mind.
With promotion on the Internet, your name at one location just one time won’t result in much interest or business. There are ways you can get your name out there without being offensive, yet will cause you to come to mind.
When you’re using blogging as a way to promote your business (or are involved in blogging as a business), you’ll want to provide useful information as you make your name know.
Yvonne Russell, at Grow Your Writing Business, has an informative post, Thirteen Ways to Increase Traffic to Old Posts, that gives you ideas for using related posts to inform your customers or blog readers. Also, if new customers begin reading your blog, they may be interested in previous information you’ve posted, so links back (repeats) can prove helpful.
What are ways you can use the “repeat” theory, yet keep your promotions fresh and interesting in your home business so they’ll bring in repeat as well as new customers?
This is a great post, Mary Emma. As well as the “repeat” factor, there is also quite a bit of research on the fact that it costs a lot more in $ and time to get a new client, as compared with doing ongoing business with existing clients/customers.
Thanks for referring readers to my article.