Using Media Releases Effectively in Your Home Business

Kathleen (Katy) Walls, author, travel writer and publisher at Global Authors Publications (GAP), has a great tip about media releases.  No matter what we’re doing, we can use media releases (traditionally called press releases) to promote our business, products, events or ourselves.

“Media Releases generate a buzz,” says Katy. “These are short items you send to newspapers and other media telling about your book, [product or service].

There is an art to writing a release. Remember the media outlet’s reason for printing them is not the same as yours for sending them. You want the world to know about your book. The media can care less about your book, they want to sell papers or boost their listener or viewer rating by offering new and interesting news items.  To do this they need snippets of interesting news. Here’s where the twain must meet.

 Make your release a piece of news they will want to publish. For instance you have a book dealing with drug abuse. You would want to tie your release in to the drug use statistics in the news or perhaps to a drug prevention event where you will be present to sell your books.”

 Thanks, Katy, for sharing this information with us.

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